United States of America

Owning a German performance car is a lifestyle.

They are engineered to be daily-driven, toured, tracked, and everything in between.  You plan your week around driving it, checking the weather, researching routes and destinations, and moving appointments to free up more time to drive.

You invest hours researching and buying upgrades, clean it obsessively, and join communities of enthusiasts just like you that share your passion.

If you are like me however, you find there is not any merchandise representative of your lifestyle.  Nothing that is fun, stylish, and embodies the passion you have for German sports cars. Nothing that combines the heritage, and the engineering in a sleek and stylish manner.

Sure, there is traditional car-culture merchandise.  But wearing a shirt with a scattered collection of racing parts brands on the back is not my idea of stylish.  And good luck finding a hat that with contemporary style and performance materials.  

There is nothing representative of the ‘lifestyle’ we live.  So, after investing hundreds of hours researching and designing, to develop clean, fresh styles using modern materials, Doppelkupplung was born.

The name Doppelkupplung, “Dual-clutch” in German, is not only fun to say, it pays homage to the German engineering that was born from racing teams in the 60’s and made its way to road cars changing their performance forever.

The ‘Paddel-adler’™ logo is authentically German and captures the essence of the lifestyle we lead.  The shift-paddles are the tactile mechanisms that connect us to the dual clutch, that delivers near instant shifts as you approach the redline.

It is our mission to celebrate the performance, the engineering, and the styling with fun and stylish merchandise you are proud to wear in your garage, to your favorite local meet-up, or wherever your ‘lifestyle’ takes you.

The beginning.....